BA launches bid for prestigious 'marketing campaign' award
British Airways, shocked at missing out last year's trophy, have launched a superlative campaign for 2008.
Agency: Itchy & Scraatchi.
Cost: £25,000 found in a digger after the completion of T5.
Gate 3 - Newcastle airport.
Together we can work wonders
Off to a gentle modest start.
Together we can get people talking about T5
That is certainly true.
Together we can make T5 world famous
Some wag has added a prefix of 'in'.
Together we can keep people smiling
Most people smile, dumped in Vancouver 17 hours late with no clean shirts and underpants, don't they ?
Together we can keep things moving
Well most things with the exception of the baggage carousels.
...and the final, closing, crowning glory.
Together we can get off to a flying start
Honestly, if you made it up, people wouldn't believe you.